What If We Treated Partner Recruitment Like Career Pages?

Hey folks! We just stumbled upon Puck while checking out Choco.co's career page.

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Notice anything cool?

Yep, there’s a play button to hear messages from the hiring team or your future colleagues!

Here's the link to check it by yourself.

It’s a small feature, but as a potential user, I was like, "Wow, this is so refreshing and cool.

Before we dive into the main topic, let’s chat about watermarks and custom URLs.

Lots of startups assume their buyers don’t want watermarks or non-custom URLs.

If buyers say it, you should follow, right?

But often, startups just assume this without asking.

Here’s the thing:

Substack: I don’t care about the watermark or having the Substack URL

‍Tally.so: I’m fine with showing it to my customers.‍

Notion: The watermark or URL doesn’t bother me.

On the flip side:‍

Shopify: No way I’m leaving a watermark or “made by Shopify” in the URL.‍

Mailchimp: Definitely not having a watermark on my newsletter.

Is this a B2B vs. B2C thing? Maybe not. It seems like we’re now proud to show off our tech stack.

Think about it—when we saw Puck on Choco’s site, we thought it was awesome that they’re using modern software.

We were absolutely not judging them about being cheap because of that right?

It’s great organic growth advertising. Competitors and partners discover your tools this way. Not doing this feels like a missed opportunity.

Now, here’s the main idea: What if we treated partner recruitment like we do career pages?

Most partnership pages are just lists of programs with an application page.

But what if we treated these opportunities like job listings?

In 2024, you have tons of partners: affiliates, resellers, agencies, consultants, solutions providers, creators, ambassadors, fans, evangelists, integration partners, strategic partners, and referral partners

You need them in different locations and markets, with unique benefits, like job descriptions.

Partnerships is a human relation thing, not just sorted by bunch of geek that have automated everything with some zaps, airtable, condition forms...etc. right? It's much more than for partnerships to become an effective growth engine.

When I saw Puck, I thought, "I want this exact tool for partner recruitment!" It’s too good to pass up.

What do you think? Let’s brainstorm this together!