Who would you trust more: a mechanic or a car salesman?Imagine for a moment that you need a new car.
You've been bombarded with car ads your entire life, so you probably think you have a good idea of the brand you want.
But buying a car is more complex than just picking a brand.
You might have a family, live in the city or countryside, have solar panels or not, be looking for a second-hand car or leasing options, or have a high budget.
There are many factors to consider when buying a car, not just dreaming about one.Now, let’s talk about car salesmen. In Europe, car salesmen from major brands are among the best salespeople.
They are trained to spot potential buyers, convince them, and inform them about the details of various car models. These aren’t the dodgy salesmen you see in movies; they are good at their job.
They look smart, sharp, charismatic, charming, and show empathy.
They are skilled at making you feel confident about your purchase.
On the other hand, consider a mechanic.
While mechanics might have a reputation for overcharging or fixing things you can’t see or check yourself, that's not always true.
For example, my local garage often forgets to charge me for minor fixes, gives me free lights, and takes my car for technical inspections, fixing issues before and after.
They are absolute legends. One day, I asked my mechanic which cars he sees getting fixed often and which ones he would recommend.
Why?
Because a mechanic sees cars every day and has statistics on which cars perform well and last the longest.
So, who would you trust more to recommend a car? I would trust a mechanic over a car salesman, an online review, or a million-dollar commercial ad.
Mechanics have firsthand experience with the longevity and reliability of different car models but that does not mean I will not end up speaking to the car salesman, that's 2 different things.
This concept ties directly into partnership-led growth. Most customers trust agencies, consultants, resellers, and creators who have tested numerous brands and have experience with which ones have good products, reliable customer support, and frequent innovations.
Having plenty of partners reselling your product guarantees that you secure customers who need your product and trust the recommendation of someone who trusts your product. T
his approach leverages the credibility and firsthand experience of partners to build trust and drive sales.
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