B2B Influencers vs. Creators: What’s the Difference?

Good LinkedIn influencers will charge for the content they create to promote your brand—and that’s completely normal! Here’s a breakdown of the average pricing we’ve observed for a single sponsored LinkedIn post, based on 50 influencer partnerships over the past few months:

🔹 Up to 10,000 followers – $250

🔹 10,000-50,000 followers – $488

🔹 50,000-100,000 followers – $608

🔹 100,000-500,000 followers – $2,433

These rates are similar to what we see on Twitter and significantly lower than Instagram, TikTok, or YouTube. However, the ROI can be just as strong, which makes LinkedIn an underrated but powerful platform for B2B influence.

How to Choose the Right LinkedIn Influencer

When evaluating LinkedIn influencers, we focus on:

✅ Relevant title/profession – Are they credible within our target audience?

✅ Follower count – More isn’t always better, but reach matters.

✅ Posting frequency – Ideally, they post at least once a week.

✅ Content relevance – Does their content align with our product/brand?

✅ Engagement per post:

• Likes: Minimum 100

• Comments: Minimum 50

• Reposts: Minimum 10

Criteria #1 (relevance) and #5 (engagement) are absolute deal-breakers for us. The rest are flexible, depending on the influencer.

But What About Creators?

Not everyone who creates great LinkedIn content considers themselves an “influencer.” Some genuinely want to help their audience and grow their own reputation, business, or services. These creators often don’t charge at all—or they ask for non-monetary collaboration opportunities instead.

👉 The key takeaway? Influencers charge for reach, creators invest in trust. Both can work, but it’s crucial to understand which one aligns with your goals.

Can you tell which LinkedIn post is from a creator and which ones are from influencers?

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