Launching a podcast is one of the most effective ways to learn from industry peers while creating high-quality content. It allows you to engage with experts, extract valuable insights, and share them with a broader audience. This why I decided to launch Alliances in October 2024.
At that time, the only podcast on the podcast in France was the excellent one from Partnershift - Ecosystem
While audio quality is crucial, video has become an essential part of content consumption. People want to see as well as hear, and video helps to create a stronger connection and build trust with the audience. That’s why I chose to record Alliances at Studio Wacked in Paros, which offers a three-camera setup with 4K quality. This ensures a professional look and feel, making the content more engaging and shareable.
To achieve a polished and dynamic result, I delegate the editing to a freelance recommended by my wife who is a Marketing expert. Professional post-production enhances the viewing and listening experience, ensuring smooth transitions, well-balanced audio, and an engaging pace. Outsourcing this step also allows me to focus on content creation and promotion rather than spending hours on technical adjustments.
I handle the distribution and promotion personally, ensuring that each episode is presented in the best possible way. This involves:
Each episode is a massive work and time consuming: Around 10 hours of work for:
Each episode comes with a cost: Around €600 (Studio, video editing)
The podcast is available in both video and audio formats to reach a wider audience:
To produce high-quality content, I rely on:
After just three episodes, Alliances has achieved:
While these are modest numbers, the objective is to take the podcast to the next level over the next 18 months, increasing visibility, engagement, and impact.
Curious to see how it all comes together?
Watch the episodes here: Alliances Podcast on YouTube.
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