🎙️ In this episode, we sit down with Najma Tabasum, Head of Partnerships at Aircall.io, to dive deep into what it really takes to build and scale a successful partnerships function in B2B SaaS.

Najma shares how she structures her team, nurtures relationships with both cloud ecosystem giants (think HubSpot, Salesforce, Microsoft…) and solution partners, and offers practical tips for navigating the ever-evolving partner landscape.

👀 Whether you’re a partnerships pro, a founder building your partner motion, or just curious about the behind-the-scenes of how tools like Aircall grow through partners—this one’s packed with insight.

🔍 What we cover:

• The role of partnerships at Aircall
• Structuring a high-performing partner team
• Managing relationships with tech/cloud ecosystems
• Tips for solution partner success
• Mistakes to avoid when scaling your program
• And more…

💡Real talk. Real strategies. Real examples

👉 Don’t forget to like, comment, and subscribe if you’re into partner-led growth, Nearbound strategies, and SaaS go-to-market

Companies mentioned

• Highspot
• Crossbeam
• Notion
• Monday
• Hubspot

#Partnerships #B2BSaaS #Aircall #PartnerLedGrowth #ChannelPartners #SaaSMarketing